INTRO TO TYPOGRAPHY

DSGN.110

Introduction

In this class you will learn how to properly use type in a number of ways and in a variety of scenarios. Through projects ranging in their uniqueness, you will learn how to use type in a fashion that will allow you to later expand your understanding not only of different typefaces but what can be done using them. This class is about building your knowledge about the use of type within design. We will look at not only good examples of type use BUT also examples of terrible use of type. By the end of the semester you will hopefully be able to create designs using a solid foundation with type. We will use Illustrator, Photoshop and InDesign for all the projects developed in the class. You are required to follow each project directions as this will prepare you for the next project as well as the next course you will be taking the following semester.


Below are the projects you will be working on this semester. Each project will have an accompanying handout with specific outcome goals and a detailed schedule. As we finalize the project and you submit the design files, each project will be displayed so everyone will have the opportunity to look at what each student had developed. Previous student projects will also be available to look over.

Jump to the Current Project
24 JAN

Blair

Elizabeth

John

Maggie

Ryan

Project One

Word Manipulation

  • Project Start : 24 January
  • Class Crit : 11 February
  • Project Due : 14 February

Tweaking the letters of five words and force their appearance to take on the characteristics of that word meaning. Then work in a sentence or definition that balances a 7x7 canvas.

Download Project Handout

project overview

This project will familiarize yourself in how type can be used. Type is an important element in every design, often the most important. The size, weight and style you choose can make your design work or fail. But type can be used in other ways besides being seen as a block of text. Letters and lines of text can be used as design elements that are taken out of a readable format. Still legible and read as type but no longer in a sentence form or paragraph reading.

In this project we will begin to break apart each individual glyph [ these are what individual letters are referred to ] and see how far we can tweak each letter form before they no longer become the glyph they once were. Some ideas you develop will benefit from a sans face. Some will become a stronger finished piece utilizing a serif. Some might need to start as all caps, some may need to begin as all minuscule [ lowercase glyphs ]. Don’t type out your word in Myriad or Times and just start working. Think about your ideas and look at potential typefaces that may work. It will be perfectly acceptable, actually expected to start with a typeface and realize once a direction is being executed, another face would serve the design stronger. Go back and recreate using another face.

The project is to create five designs, each having its own theme yet all tying into one another through a common element/feel. Not a series per se but a common direction. Think of this upfront when choosing your words. The direction a particular word could find it’s finished piece very different from the other four which would stand apart. You will want to make sure all five finished designs work together. No images may be used and no color - not even gray scale. These cards will be strictly black and white.

You will find the definition for each word. Each will have its own composition and will be designed in a way that a person viewing these designs after can see the word being portrayed as the definition suggests. For example, if you had the word small or tiny, the text of the word could be tweaked in a way that showed the word being dominated by its definition or sentence.

The final trim size will be 7” x 7”. Keep in mind that all five should be unique yet seen as a set of cards. You will print the designs on heavy stock. Not copy paper. You will also submit your finished pieces as a single PDF.

[ Take a look at other student examples from previous semesters ]

gained knowledge

build on your knowledge of illustrator and learn the basic tools of the program

  • pen tool proper use, minimal anchor points
  • layers naming & organization of files
  • outlining fonts
  • the direct selection tool
  • rotating and proper scaling of text
  • adjusting art boards
  • changing color modes & creating swatches
  • utilizing the color slider to customize colors
  • adjusting leading, tracking & baseline
  • fill & stroke on shapes
  • pathfinder tool
  • align palette
  • text fill clipping paths
  • typing on a path or fill
  • setting up preferences scale strokes & effects

you will be more familiar with the intricacies around individual glyphs and look at each glyph as an art form rather than a readable letter

you will know what characteristics a serif and sans face has over the other and why one is a stronger choice than the other

you will be able to balance a small composition with limited elements and learn to tell a story with a design to a viewer using only the design itself

you will also complete this project using only black and white

you will have learned about paper weights and how to properly set up a document with bleed and trim marks

mood board creation

For this project, you will create a mood board that will be updated throughout the design process. Create a letter size file that can easily be printed and placed into your sketch book with the following:

  • list of typefaces for each word
  • list of typefaces for each definition that will compliment each word
  • whether the design will be black printed on white or white printed with a black background

In your sketch book, you will then have written or sketched your ideas for each word. Remember that each word must have at least three uniquely different ideas/directions that can portray the word.

As you create designs, print them out on plain copy paper, trim down to size and place in your sketchbook.

project requirements

  • manipulate the word to take on the characteristics of the word itself - 5 complete designs
  • use a complimentary typeface for the sentence or definition to balance the composition
  • final 7 x 7 designs will be printed on card or cover stock and trimmed to size [ please find this paper stock now to avoid missing the deadline ]
  • must use trim marks and if you intend to have bleeds, then you must carrying the elements to the bleed line
  • final prints must be 7 x 7 and printed on card or cover stock paper
  • upload to google drive in the correct folder named as: lastname-p01-final.pdf [ all five designs must be in one pdf ]

grading criteria

  • the design and aesthetic appeal of each word
  • the presentation of the final print designs
  • creativeness of all five word designs
  • following the project specs
  • participation & research/process of the project

For Today’s Class

We will begin by looking at illustrator and the tools that will be required for this project.

  • work on choosing your five words and begin thinking how the word can mimic the definition
  • start thinking how you will break it down and manipulate the glyphs in your sketch book - You will be asked to work multiple type treatments for each of the five words [ minimum of 3 for each word ]
  • prepare to explain your ideas for each of the five words next class showing a mood board set to letter size - printed
28 JAN

Class 02 of 06

Continue working on your words. Some ideas may work better than others and some just can not be replicated to portray the essence. Think about how these will be seen after. As with everything you design, you can not stand next to each and every designed piece explaining your reasons. Your direction and execution must be obvious to the viewer.

  • look at other typefaces that compliment the face you are working with
  • keep the word manipulation straight black and white - no gray scale
31 JAN

Class 03 of 06

Continue to work on tweaking the words.

  • continue to work out solutions to morph your glyphs
  • begin to bring in the definition or sentence to balance the composition
04 FEB

Class 04 of 06

Step back from your designs and continue working on the words.

  • sometimes an idea just is not clicking and the solution is to back track and choose a different typeface
07 FEB

Class 05 of 06

Continue to work on the words and bring in the line of text to balance the design.

  • start to solidify the designs of the words
  • start to complete the overall 7 x 7 composition with the word and line of text
11 FEB

Class 06 of 06

Class Crit

  • come to class with your designs printed and trimmed
  • reflect on the feedback from your classmates - remember the sponge and brick metaphor
14 FEB

Projects Are Due

Printed, Trimmed and PDF Uploaded to the google Drive

  • upload your document to the google drive as pdfs
  • combine your separate pdfs into one
  • be sure to include the correct print files showing bleeds and trim marks

When handing in your projects, you must submit the pieces within the parameters you were asked. 6.75” x 6.75” is not 7” x 7” nor will sloppy edges be allowed. Your project will be handed back to you for not following directions and be docked as a late. Please pay attention to the small details as often the most noticeable.

14 FEB

Chengjie

Lauren

Olivia

Karly

Elizabeth

Kate

Katie

Alex

Project Two

Band Tour Poster

  • Project Start : 14 February
  • Class Crit : 28 February
  • Project Due : 04 March

Create a 12” x 18“ poster for any band that showcases 13 separate shows. Final will be printed on a 12.5” x 19“ sheet of matte quality paper.

Download Project Handout

project overview

For this project, we will develop a poster for a band that will be used as an advertisement for 13 separate shows. The size of the finished poster will be 12 x 18. You will print mock ups throughout the design process using the laser printer which will need to be scaled to 11 x 17 but the finished design will be printed on your 12.5 x 19 paper on the epson and then trimmed. You must design with bleeds for this project.

The project will familiarize you with both photoshop and illustrator and how each can be used together to create a design that not only grabs a person’s attention but also breaks down information for that person to digest. The information must be broken down into a hierarchy of importance. Think about the most important bit of detail that is crucial for a person to read? What is the second? Then third? What typefaces are easy to read from a distance? Should the tracking be tweaked if the text is large? Should you use caps or mixed case? How will that decision affect the readability.

Color plays a crucial role in this project, how it attracts attention, speaks to the band fan base and even where this poster will be hung. All are important BUT contrast for the type is the most important aspect you should consider. This project will explore an analogous color scheme with two spot colors.

Two to three images will be used. Textures or background will be considered an image for this project. Blending options must be utilized for this assignment with both images and larger type using this option will be explored. The next screen will have the information that must be included in your design. DO NOT create the graphic first then drop the text in. Work both text and image together to develop a well balanced composition. Justify your design decisions in your sketch book. I will be looking at your sketchbooks at the completion of this project.

Besides the hierarchy of information that must break down into an order of importance [ remember no more than three typefaces are to be used ] you must also think about how the design will be approached. The poster will be hung at eye level. How will the eye move around the composition? As a person works through the design, what areas should contain the most important details?

gained knowledge

At the conclusion of this project, you will have learned to break down information into a hierarchy of importance through the use of type style, size, contrast and placement. You will have been exposed to printing using techniques in photoshop. Both Photoshop and Illustrator will be utilized in this project and learning how the two can be used together will be explored.

  • type tool and looking at different styles of a typeface
  • techniques of blending in Photoshop
  • using alignment to balance a composition
  • pen tool to isolate an image from a photo
  • breaking down information into a hierarchy
  • learn how the two programs can work together

mood board creation

For this project, you will create a mood board that will be updated throughout the design process. Create a letter size file that can easily be printed and placed into your sketch book with the following:

  • list of typefaces being used - primary and complimentary face
  • color scheme - why?
  • photo choices and textures
  • how these choices allow the information to be easily read and how this creates a unique approach

In your sketch book, you will have written or sketched your ideas for a general direction. You do not need to be developing museum worthy sketches but enough details and effort that a person other than yourself can work through your decisions and see how these ideas came to be on screen and print. As you create your designs, print them out on plain copy paper, trim down to size, fold and place into your sketchbook.

project requirements

  • poster final trim size will be 12 x 18
    printed on the epson using your paper
  • must use two images minimum, three max
  • one image must be clipped out
    the images must be at least 150dpi
  • must include the follow details:
    • name of the band
    • web address of the band
    • season/year of the tour
  • 13 separate groupings of information
    • date
    • name of venue
    • venue city and state
    • time of show with doors open time
    • price
    ALL MUST BE UNIQUE
  • you must utilize character styles in your design
  • upload to google drive in the correct folder named as:
    lastname-p02-final.pdf
    [ the design must have bleeds and marks ]

grading criteria

  • the uniqueness and aesthetic appeal of the poster
  • presentation of the information and hierarchy
  • creativeness of the type treatment for 13 dates
  • following the project specs, bleeds & styles
  • participation & research/process of the project you will submit your sketchbook at the end

For Today’s Class

Introduction of the project and look at existing poster designs that break down information into a hierarchy of importance. Look at how color, size, weight and placement can control the eye across the entire design.

  • solidify your band and search for hires images that could be used in your design
  • gather all of the information that is required for the poster and drop the text into your file
  • we will go over tools in photoshop that is required for this project
20 FEB

Class 02 of 06

Continue working on your hierarchy of text. Step back from your design multiple times throughout the process.

  • make sure you are creating at least three levels of importance with the type treatment - continue to ask yourself questions like, what is most important and does that stand out?
  • begin working on your images with the type treatment in mind going back and forth between image and type should happen often while modifying your approach
21 FEB

Class 03 of 06

Continue to work on the melding of image and text.

  • continue to work on the overall composition and allow the design to come together as one
  • finalize your images in photoshop
25 FEB

Class 04 of 06

Step back from your composition and finalize your design.

  • hide your image and look at your type alone - how well is the information being conveyed?
  • do a test print and step away from the design
28 FEB

Class 05 of 06

Class Crit.

  • come to class with your designs printed and trimmed on your paper
  • reflect on the feedback from your classmates
04 MAR

Class 06 of 06

Projects Are Due - Uploaded to the google drive/prints handed in.

  • upload your document to the google drive as a pdf
  • print and trim your posters on your paper

When handing in your projects, you must submit the pieces within the parameters you were asked. 12.25“ x 18.125” is not 12” x 18” nor will sloppy edges be allowed. Your project will be handed back to you for not following directions and be docked as a late. Please pay attention to the small details as often the most noticeable.

04 MAR

Nicole

Julia

Matthew

Sabrina

Grace

Anthony

Project Three

Brochure for 2019 Design Conference

  • Project Start : 04 March
  • Class Crit : 28 March
  • Project Due : 01 April

Develop a unique folded brochure for a one day event. The final brochure will be printed to a trim size of 17” x 11”.

Download Project Handout

project overview

For this project, you will develop a brochure for any upcoming conference in 2019. You will find the necessary copy text that will be broken down and laid out into a composition that delivers the information in an easy to digest manner. The choice of the conference is up to you but it must fulfill the following criteria:

  • has not yet taken place as of march 2019
  • be a design conference anywhere in the world
  • have information about the conference itself
    • history of the conference and general information about the organization behind the conference
    • code of conduct for the organization putting on the conference
    • contact details for the conference or organization
  • have a detailed schedule that must be worked into the folds/composition
    • for this section, I am looking for you to expand on what you delivered in the poster project
  • have information about three or more speakers and include
    • a bio, company/position, url and photo
  • have information about the hotel for the conference

The most important aspect of this project that should be learned is to design for your content. Meaning, look at everything you have to work with from text and images. Understand what is important first, then devise a plan of breaking the information out across the composition. Do not create a design that ignores your content then use as a template and force your content into. Allow your text and information to determine the direction of the composition.

Break down the brochure folds to highlight and deliver the text in a unique but orderly way. If the brochure is a tri fold for example, how does the interior panel play with the inside of the first fold when opened? Then how does each of the other two work with that interior panel when opened? Multiple methods of folding should be explored.

Pay attention to where the text falls and keep the smaller readable type away from folds. Create a uniform margin that not only accounts for shifting but also balances the layout.

gained knowledge

Design for the content.

At the conclusion of this project, you will have continued to build on breaking down information to be consumed through a hierarchy. Not only will type treatment [size, weight and contrast] play a role but how the folding can help break down this information to a viewer as well. You will have strengthened your understanding of the importance of hierarchy and how a person will read through the details of the composition. You will have also explored multiple methods of folding and how crucial this is to the success of a brochure

project requirements

  • final trim size will be depend on you
    printed on 12.5 x 19 double sided
  • images must be 300 dpi
  • no more than three typefaces
  • copy text must be 11 points and no less than 120% leading
  • must include sponsor logos
  • must include a die cut in your design
  • will be using indesign to build the layout of the brochure with photoshop and illustrator feeding elements into the layout
  • upload to google drive in the correct folder named as: lastname-p03-final.pdf [ the design must have bleeds and marks ]

grading criteria

  • the uniqueness and aesthetic appeal of the overall brochure design including creativeness of the folding technique and die cut execution
  • break down and delivery of the information and hierarchy of the schedule - designing for your content
  • craftsmanship and presentation
  • following the project specs, bleeds & styles
  • participation & research/process of the project you will submit your sketchbook at the end

For Today’s Class

Introduction of the project and introduction to indesign.

  • create a mood board for this project - direction - images - color scheme - typefaces
  • gather all of the information that is required for the brochure
  • look at the copy text you have then brainstorm ideas about the folding of the brochure
    begin playing around with different folding techniques
  • grab a piece of tabloid size paper, fold, refold, and sketch out preliminary thoughts
    start writing on the paper for general location of text and information
  • once an idea has developed, lay flat your paper and measure the panels - create the document
07 MAR

Class 02 of 06

Start designing on the computer after your text is approved in indesign.

  • break down the information that is required
  • once all the text has been placed into your indesign file, set all the type to 11 points
  • then isolate the headers and sub-headers, increase these to 21/25 and 17 points
11 MAR

No Class | Spring Break

14 MAR

No Class | Spring Break

18 MAR

Class 03 of 06

Start laying out your thoughts and developing the brochure.

  • each section is important to one another while breaking down the details for a person to easily read the information
  • how can color and images play into the layout?
21 MAR

Class 04 of 06

Continue designing on the computer.

  • fine tune your copy text and overall layout - pay attention to column widths for paragraph text
  • be sure readable text does not cross into a fold
  • pay attention to how each panel works with others
25 MAR

Class 05 of 06

Continue designing on the computer & test print.

  • test print the brochure start of class and see how the folds play into the overall look of the brochure
28 MAR

Class 06 of 06

Class crit.

  • class crit start of class with printed, folded and trimmed designs - please print two copies
01 APR

Projects Are Due

Uploaded to the google drive and prints handed in.

  • upload your document to the google drive as a pdf
  • print, trim and fold your brochures
01 APR

Olivia

Brian

Tiffany

Emily

Marisa

Corey

Sara

Project Four

Typography Cube

  • Project Start : 01 April
  • Class Crit : 18 April
  • Project Due : 22 April

Develop 5” x 5” x 5” cube that reflects a single typeface and explains the history and uniqueness of the type as well as the typographer.

Download Project Handout

project overview

You have now worked on tweaking type and morphing it into graphical elements as well as finding ways to incorporate readable text into a cohesive composition using only the typeface chosen. You hopefully have started to see how each individual glyph is developed, what makes each glyph unique in our alphabet but more importantly the similarities in different letters. How the minuscule o dictates the curves and stroke on the other letters for instance. This project will now expand your overall awareness of the uniqueness from glyph to glyph within a particular typeface but also the subtle differences from typeface to typeface.

This project is to create a 5 x 5 x 5 type specimen block paying homage to one particular typographer and one of his/her typeface while also utilizing styles from that face. Each panel will be developed using the typeface you choose only. You must look at all of the glyphs, find a unique letterform that makes this particular face unique and emphasize that character on one side. You must show have one side that showcases all of the letters, both caps and minuscules. You must have a side that is dedicated to the bio of the typographer.

Once you have your typeface, you MAY NOT change it. The typeface you choose must be copy text, not display or script or only having one case to use. Ideally it should have different weights if possible.

With this project, you are allowed to use images and color should be limited. Please remember what you have done with the past three assignments and not forgetting what type can do for the overall composition.

You are to include readable text set at 9 point and cover a minimum of one third of the overall surface of your cube. Think about how this will affect your design and overall flow of the piece. Think about the issues this will cause in the interaction of the cube and not having a clear start and finish to your design. This is not a linear design such as a magazine.

I am interested in seeing your solutions for this assignment first, then once a plan is in place, following the rules you have set as groundwork - implementing a well balanced design. Sketches first showing your ideas, thoughts and direction. Once you have a fully developed solution as to how the block is going to work, then bring those ideas into the computer.

gained knowledge

  • learn about a specific typeface and typographer
  • see a typeface uniqueness on a glyph by glyph basis
  • see how the unique glyphs are strung together and learn to utilize a larger glyph to create negative space
  • better understanding of paragraph format and balance
  • see how a three dimensional piece is interacted with and how as a designer, you lose control of this interaction
  • look at design as a non-linear tool for dictating information
  • learn that the end presentation is as if nor more important than the actual design and work in creating the piece

questions to ask

  • overall look and feel of the designed cube itself.
  • how effective does the block portray the typeface itself?
  • is there enough information about the typeface or typographer?
  • text in paragraph form? how clear and easy is the text to read?
  • how creative does this designed cube showcase the uniqueness of the typeface?
  • how well does the design flow from side to side? are the sides themselves balanced individually?
  • the creativeness and effort put into this cube compared to the other cubes?

project requirements

  • develop a type specimen cube with dimensions of 5 x 5 x 5
  • 1/3 of the surface will be readable text set at 9 points which you will develop
    *provide sources
  • you must use primarily type in your layouts
  • you may use color but limited
  • textures and simple shapes are allowed think about how a glyph can be enlarged and cropped to create a unique space
  • the final will be submitted as a printed piece with cube constructed. the design will be printed on quality paper and properly glued to the constructed cube

grading criteria

  • the uniqueness and aesthetic appeal of the overall cube as a whole
  • how the information flows from side to side and how the uniqueness of the glyphs are portrayed across the design
  • craftsmanship and presentation
  • following the project specs, did you show all of the information that was required
  • participation & research/process of the project did you include enough information about the typeface and typeographer

For Today’s Class

We will look at what a type specimen consists of while looking at previous designs. Today’s class will be spent researching typefaces and typographers. Be sure to choose a typeface with adequate information to make certain you have enough information to work from. One third of the design is “roughly” 1000 words. Today is about researching and conceptualizing, no actual design should be worked on during class.

  • brain storm ideas while looking at type specimen poster designs - no computer designing
Take a Look At Previous Student Projects
04 APR

Class 02 of 06

Begin by dropping all of your text into your layout of the six sides. Look at how you can develop individual sides while allowing the design to flow from one side to the next.

  • create your document in illustrator
  • drop all of your text into the document
08 APR

Class 03 of 06

Work on bringing your concepts into the computer and work the flow from panel to panel. Think about how best to break up the information on each panel while showcasing the typeface.

  • remember the reason for this cube design, what purpose
  • remember there is no beginning, or end, or top or bottom - you can not control how a person interacts with your cube
11 APR

Class 04 of 06

At this point all six panels should be in some stage of development.

  • one side of the cube must showcase each of the glyphs, both caps and minuscules
  • at the end of class, export and print a miniature version of your cube - regardless of how far you are in the design
15 APR

Class 05 of 06

Begin finalizing individual sides while stepping back and making sure the overall flow is working.

  • look at your miniature mock up and tweak the flow of the cube
18 APR

Class 06 of 06

Come to class with a full size printed prototype ready for a class crit. We will be setting all the designs out for display then breaking down into smaller groups for student feedback.

  • you must arrive with your cube ready for crit - there will be no class time for printing and piecing together the cube
22 APR

Projects Are Due

Printed and uploaded to the google drive.

  • upload your document to the google drive as a pdf and hand in a perfectly constructed cube

Approach

Each project will have a specified due date during the course of the assignment. Every project will have a schedule to help manage the project and guide your progress. These milestones should be followed. If you happen to miss class on a certain day, it is your responsibility to contact a classmate or eMail myself in finding out what we went over. The schedule will help give you an idea of what aspects of the project was worked on.

Projects are due on their date without any exceptions. If you miss a due date, your project will be docked a full letter grade for every class day that passes. No exceptions. Most projects can be completed within the allocated time but you will find that some projects will require work done outside of class time. Please balance your work and do not fall behind. You may resubmit any project for grading except for a project handed in late. You will have until the last week of classes to resubmit any project.

Preparedness

Please come to each class prepared to show your progress with the current project. Be sure to have continued your work outside of class time and arrive with a substantial amount of progress to show. You will be asked to show your process, so do not throw away any designs, no matter how terrible you may think they are. Creating a bad design is important to learning what works and what does not.

On crit days, do not expect to come and print out your work before the crit begins. Class crits will begin immediately so all students have ample time to show their work and receive the critical feedback from fellow classmates. Then if time allows, the remainder of class will be spent reflecting and absorbing the criticism. Deciding which feedback will be useful and which will be set aside and how it can help strengthen your project. Class crits are vital to learning how one can articulate their rationale for design choices and evaluate those reasons. It is important for student participation and learn that a critique is not to be taken personally. Do not miss classes when a crit is scheduled.

On project due dates, come to class with the project completed. Printed, scored, folded, pieced together and trimmed. Projects will be handed in at the start of class. Most projects will require time outside of class. Each project will have a tight schedule with milestones to help keep you on track. Please do not fall behind. Trimming your project when class starts will be considered late.

You may resubmit any project for grading except for a project handed in late. You will have until the last week of classes to resubmit any project.

It is recommended a total of one to three hours a week will be spent working on projects outside class. You will gauge rather quickly how much time will be needed outside of class to complete tasks and progress your ideas and concepts. As in many aspects of life, there is not an exact formula for creating a piece or learning a subject matter.

People work at varying speeds and students as well as professional designers will run into walls that will at times feel exhausting. Allowing enough time to work through these setbacks will ensure you are not running around last minute when projects are due.

This class is about problem solving. Not only design but also dealing with elements that go into preparing a design and completing the project. For example, the printer becomes an integral element of this class. It will without a doubt let you down. Just when you need to print your finished project, the paper will jam, the toner will run out and your computer will crash. This will never be a reasonable excuse. Do not wait until the last minute to print your work. Back up your files. Stack the deck in your favor to overcome any obstacle.

You must set up a cloud account. A google account up to 15gb is free. 100gb is $2 a month. If you work on your mac, first 5gb is free, with 50gb is $1 a month or 200gb being $3 a month.

You will be required to have a sketch book designated solely for this class. Whether you prefer to sketch out your ideas or jot down notes for each project, that is entirely up to you. In this class, simply getting to the end result is not good enough. The process of conceptualizing is as important as the final piece. The first ideas are seldom the best in design and it’s best to have a track record you may view during this process.

Grading Criteria

The following is a general guideline that will be used in grading your work during this semester. As you work on projects, it would be wise to ask yourself where your project fits within the scheme of the below outline. On every project handout, a more detailed outline of expectations will be provided.

  • the design and aesthetic appeal of each piece
  • the presentation of the final design
  • creativeness of the piece as a whole
  • following the project specs
  • participation & research/process of the project

You are allowed to resubmit any project after making any corrections unless the project was submitted late. You can not recover points lost for late projects.

Though I do not grade individual projects against other projects, it is a great way for you to see where your design stands in relation to the other work being produced around you. Every project will have a crit and when handed back, displayed for you to see every other project. Class crits are vital to learning how one can articulate their reasons for design choices and evaluate those reasons. It is important for student participation and learn that a critique is not to be taken personally. We will discuss this more but do know that the crit is important for each project and will count towards the final project grade. Please do not miss classes when a crit is scheduled.

Gained Knowledge

At the end of the semester you will have a clear understanding of how type works within various design problems. You will learn to think about the problem at hand first and ask questions pertaining to the project, then work out solutions that will solve those questions. You will learn to work through the process that forces you to revisit earlier answers and ideas.

You will leave with an understanding of typography terminology and know precisely how a typeface works both alone and within a family. What makes a particular face work over another and make smart type choices. You will leave with both a historical and philosophical foundation of type and it’s place in design as well as inherent qualities of typographic language including visual/verbal relationships and skills including copy writing, symbology, semantics, semiology.

You will have built your knowledge on three major programs used in the field (Illustrator, Photoshop & InDesign) while also seeing how each, though powerful on their own, can work seamlessly together to achieve top quality layered results. You will understand the fundamentals of executing a proper file that would be important in real life settings as well as learn to adapt to an environment that brings minor setbacks (printer jams, low-res images & paper shortage).

In the end, you will have five complete and well developed pieces for your portfolio. You will have a clear understanding of the impact design has on society. You will also walk away with a stronger sense of organization, color and balance as well as use of type within a composition. The knowledge will propel you further into the next design courses you will most likely be taking.

  • how to properly set up a file with bleeds, trim marks and safe margins
  • how to save in a variety of file types and why
  • how to use the pen tool to create smooth bézier curves
  • how to create clipping masks
  • learn to utilize layers & the organization of files
  • learn to outline text
  • learn to kern text
  • create custom typefaces by using the direct selection tool
  • learn how to import images properly
  • learn to rotate and scale images & text properly
  • learn to adjust your art board mid project
  • learn about changing color modes & creating swatches
  • learn how to utilize the color slider to customize colors
  • how to adjust leading, tracking & baseline within text tool
  • learn proper use of paragraph alignments for different compositions
  • understand soft returns & re-ragging of paragraphs
  • understand stroke on shapes and text
  • look at how transparency and blending option affect color & contrast
  • learn how to use the pathfinder tool
  • learn to use the live trace option correctly
  • understand how to use text wrap
  • learn the gaussian blur to mimic drop shadows
  • learn to use gradients & mesh properly
  • learn how to use the align palette
  • learn to type within a shape and on a path
  • understand what is smart punctuation
  • setting up preferences scale strokes & effects

Absences

You are allowed to miss a maximum of three classes after which your final grade will be affected. The fourth missed class will drop your final grade a half a letter. Every class after will drop your final average a full letter grade. Please see me immediately if an issue arises. Do not let things get out of control and find that you have missed six classes and over your head. I am here to help in whatever way I am able to.

Academic Integrity

Graphic design communication is a profession that values originality and integrity in the creative process. All your finished projects should be your own work. In addition, Roger Williams University holds the highest standard for academic integrity. Please review the university’s policies on academic integrity.

The Tutoring Center

The Tutoring Center, located on the second floor of the Main University Library on the Bristol campus within the Center for Student Academic Success, provides peer and faculty tutoring at no charge for RWU students. The Math, Writing, Science, and Foreign Language Centers offer assistance Monday – Thursday 9 am – 8 pm; Friday 9 am – 3 pm; Sunday 2 pm – 8 pm. For additional information about the Center, including tutor schedules, please see their website.

Student Accessibility Services

Students who wish to receive academic accommodations for this course must first register with Student Accessibility Services (SAS). The most commonly requested accommodations are extended time for testing and use of the SAS Testing Center. SAS will provide registered students with an Academic Accommodations Authorization form to share with each instructor. SAS is located on the 1st floor of the Main University Library in the Jeremy Warnick Center for Accessibility and is open from 8:00 am to 5:00 pm Monday through Friday. For more information about the services and accommodations available through Student Accessibility Services.

Preferred Name Policy

Roger Williams University has an optional Preferred Name Policy that allows you to update your name in our University records without requiring a legal name change. Students who might consider using such a change include members of our trans communities. You can update your name through your Student portal, then click on Student, then User Account. Preferred Personal Information should appear and you can update your name there. Should students have any questions or concerns, please reach out to the Registrar’s Office or Gabby Porcaro in the Intercultural Center.

Title IX at RWU

Roger Williams University fosters a campus free of power-based personal violence including sexual harassment, domestic violence, relationship violence, stalking, and/or any form of sex or gender-based discrimination. If you disclose a personal experience as described above, either verbally or in writing, the course instructor is required to notify the Title IX Coordinator. To disclose any such violence confidentially, contact one of the three resources listed below:

Additional information regarding your rights and resources are available here.