PACKAGE DEVELOPMENT

DSGN.430

Introduction

Packaging is part of our daily lives and it is inescapable. From shopping for cereal or milk to buying a new soccer ball to drinking a grande coffee along with anticipation of opening the new Apple product packaging, all are developed with a clear understanding of how it will be interacted with to different degrees.

Packaging design is both visually stimulating as it is functional. In no other field does content and form play such a crucial balance with message. It serves a purpose to grab a consumer’s attention while delivering information across all the while protecting the contents through transport. It must work on multiple levels and each are equally important.


Below are the projects you will be working on this semester. Each project will have an accompanying handout with specific outcome goals and a detailed schedule. As we finalize the project and you submit the design files, each project will be displayed so everyone will have the opportunity to look at what each student had developed. Previous student projects will also be available to look over.

Jump to the Current Project
24 JAN

Kate

Julia

Nick

Olivia

Nicholas

Project One

Cookie for a Cause

  • Project Start : 24 January
  • Class Crit : 20 February
  • Project Due : 21 February

Design a series of packaging for three different kind of cookies to bring awareness to a specific cause or fundraising event. You must develop three cylinder based designs that will work with the cookies yet branding to the organization.

Download Project Handout

project overview

This project will focus on a series of cookie packaging that brings awareness to an organization or event that will be available in stores and online. The placement could be on the shelf with other cookies or at the register to engage a customer at checkout. At the very least, bring attention to the cause would generate a significant help but ultimately picking the packaging up if the type of cookie were wanted by the individual. These would be part of a larger brand that would offer multiple styles. Knowing this, allow yourself to speak directly to the consumer who would be tempted by your type of cookies. Now, get the information across to that person with an engaging design that would explain the cause and organization’s mission statement.

his project will involve developing three unique packaging concepts that are seen as a series. The shells of the packaging will speak to the cause as well as the cookie it is delivering. The surface area should be developed in a way that allows ample room for providing information about the cause as well as the cookie itself. The ingredients, nutritional facts, upc bar code for the store to scan and net weight. Description about the organization or cause and a web address will also be included in the design. Besides the aesthetic element of the packaging, you must consider the importance it serves to protect what is inside. In this case, a baker’s dozen cookies and finding ways to protect each individual piece is important. Using only paper stock, to be earth conscious, how can you protect the 13 cookies? Keep in mind the importance of developing the tiniest packaging possible for optimal retail revenue. The more space that the packaging takes up, the more the store will need to charge resulting in less for the cause and organization.

So, the packaging needs to be small enough to make money, yet big enough to hold all of the information that must be included and provide protection while being unique to the style of the cookie and the cause.

Once a direction has been solidified, designing three different yet similar designs in a series for three different types of cookies. The shape of the packaging is completely open as long as the design has a way of protecting the cookies.

There will not be a drop test for integrity. Only one of the three must incorporate your interior solution.

gained knowledge

At the conclusion of this project, you will have immersed yourself into packaging for both retail as well as structural integrity. You will acquire the knowledge and ability to develop from scratch, a protective packaging that protects the contents in transit from manufacturer to store to consumer. You will have also learned to develop a canvas that captures the consumer while delivering vital information into a balanced and cohesive design. You will also explore techniques in folding paper to gain mass and protection.

project requirements

  • three different exterior designs that work together as a series for the same organization but for different types of cookies
  • the organization’s brand does not need to be followed but their logo and mission statement does need to be included
  • the three designs will be printed on 80lb cover stock [ please find this paper stock now to avoid missing the deadline ]
  • must set up the files with safe margins, bleeds, trim marks and fold marks
  • must include the type of cookie, ingredients, nutritional facts [ NOT IN A WHITE BOX ], upc bar code for the store to scan and net weight
  • interior design to protect the cookies
  • upload to google drive in the correct folder named as: lastname-p01-final.pdf [ all three designs must be in one pdf ]

grading criteria

  • the design and aesthetic appeal for each design
  • the presentation of the final craftsmanship
  • creativeness of the three as a series
  • following the project specs
  • participation & research/process of the project

For Today’s Class

Introductions and discuss the first project.

  • go out and buy your supplies for the semester
  • choose your three types of cookies - you will need to measure at minimum one of the cookies to set up your documents
28 JAN

Class 02 of 08

Start working out your ideas and conceptual direction for the packaging.

  • measure your cookies and set up your document with margins, bleeds and marks
  • begin to drop in the necessary elements that are required
  • start thinking about how to protect the cookies - this element needs to be solidified before solidifying the size of the document
31 JAN

Class 03 of 08

Begin to work on your designs.

  • once a direction has formulated and the measurements are set for how the interior will work, start designing
04 FEB

Class 04 of 08

Continue working on your designs.

  • work on one of the designs while thinking how the series will work together and what elements will make them different
07 FEB

Class 05 of 08

Test print prototypes by the end of class.

  • print out the designs where they stand during class time - use copy paper and to scale but cut as if it were being submitted
  • piece together the interior design that will protect the stack of cookies using proper paper
11 FEB

Class 06 of 08

Continue working on your designs.

  • make tweaks to the designs after seeing them in print and pieced together
  • begin to solidify the other two designs for the series
14 FEB

Class 07 of 08

Begin to finalize your designs.

  • complete your three designs and print on proper paper stock for the class crit
  • put together one of the interior designs into one of the three finished designs
20 FEB

Class 08 of 08

Class Crit.

  • come to class with all three designs printed and put together on 80lb paper stock
  • reflect on the feedback from your classmates - remember the sponge and brick metaphor
21 FEB

Projects Are Due

All three pieced together with PDF uploaded to the google drive

  • upload your document to the google drive as a single pdf
  • hand in your three finished designs with one interior design placed within one of the packaging pieces

When handing in your projects, you must submit the pieces within the parameters you were asked. Your project will be handed back to you for not following directions and be docked as a late. Please pay attention to the small details as often the most noticeable.

21 FEB

Alex

Kate

Nicholas

Jackie

Michael

Project Two

Light Bulb Packaging

  • Project Start : 21 Februasry
  • Class Crit : 18 March
  • Project Due : 21 March

Develop a packaging that sells an energy efficient light bulb that showcases the uniqueness of the bulb look. The interior must protect the light bulb and the person viewing the bulb should be able to interact with the packaging to view the bulb within to see the shape and size.

Download Project Handout

project overview

This project will be to develop packaging for a single energy efficient light bulb that showcases the uniqueness of the bulb itself. Explaining the benefits of this particular bulb, the uses and showing the design of the bulb through die cuts in the packaging will be explored. You will be developing only one packaging for this project, however the design would be part of a larger series. The approach can be from different angles and this will be left to you to dictate the direction. It can be developed as a serious design that speaks to the evolution of energy and how this particular bulb will help the environment and how the consumer buying this product is doing their part. It can also have a more comical approach and maybe target a person looking for idea inspirations or a light bulb that keeps away the bogeyman. Either direction will require a design that speaks to the targeted consumer as well as displays the uniqueness of the bulb design itself. You must also include everything required for store display. This means allowing for a store to display the packaging on a shelf as well as a wall peg. So incorporating a hang tag that can be implemented only when needed has to be solved.

gained knowledge

With the completion of this project, you will have continued your work in developing designs for specific items and having elements in both the structure and aesthetic speak directly to that item. Knowing your product is important and understanding how it requires a different approach has been addressed. You will also have built on the knowledge of how to gain protection through the use of cuts and folds in the paper stock.

project requirements

  • a packaging that serves multiple display options - shelf and hanging
  • a packaging that showcases the bulb’s uniqueness - die cuts must be utilized
  • included text for the targeted consumer as to why this bulb should be purchased
    you will be deciding what details are important and why
  • all necessary details for retail use
    look at existing packaging
  • interior folds need to protect the bulb BUT also be designed to showcase the bulb
  • the bulb must be included in the final presentation and be perfectly protected
  • upload to google drive in the correct folder named as: lastname-p02-final.pdf

grading criteria

  • the overall design and aesthetic appeal
  • the presentation and final craftsmanship
  • creativeness of displaying the light bulb
  • following the project specs
  • participation & research/process of the project

For Today’s Class

Take a look at the project specs.

  • obtain a light bulb you wish to design for this weekend
  • begin looking at existing light bulb designs and specifically how they offer protection
  • look at specific packaging that speaks to your targeted audience, not just light bulb packaging but other designs that can be used to reflect on how this specific audience is being approached through design - store specific
  • create your mood boards digitally and prepare to show your direction on monday and research what details must/should be included
25 FEB

Class 02 of 06

Begin working out your ideas and test mock ups for structural integrity.

  • begin working out concepts for your packaging and interior protection
  • look at ways you can develop the interior through folds and cuts that provide the necessary protection
  • measure out your design concepts and build your blueprint for the packaging in illustrator
  • think about the die cut and how this will showcase the light bulb yet offer a weak spot in the structure for protection
28 FEB

Class 03 of 06

Begin to work on your designs on screen.

  • input your dimensions from your prototype, set up your bleeds, guides and die cuts
  • start implementing the text and other elements into your design
  • how can the text be included to become part of the story for this packaging? how will the packaging solve the issue for display uses?
04 MAR

Class 04 of 06

Continue working on your designs.

  • continue to work out your design ideas
  • test print by the end of class
07 MAR

Class 05 of 06

Begin to finalize your designs.

  • start wrapping up your designs and printing on final paper stock choices. prepare for the class crit after break
11 MAR

Spring Break

Have a nice break.

14 MAR

Spring Break

Have a nice break.

18 MAR

Class 06 of 06

Class Crit.

  • come to class with your packaging pieced together with the light bulb within the packaging
  • reflect on the feedback from your classmates and think how best to address any issues that were discussed
21 MAR

Projects Are Due

Printed packaging with the light bulb as well as the PDF uploaded to the google drive

When handing in your projects, you must submit the pieces within the parameters you were asked. Your project will be handed back to you for not following directions and be docked as a late. Please pay attention to the small details as often the most noticeable.

25 MAR

Kate

Kate

Kelly

Jordan

Olivia

Olivia

Ross

Project Three

Light Bulb Packaging

  • Project Start : 25 March
  • Class Crit : 15 April
  • Project Due : 18 April

Develop a series of four separate ink cartridge boxes that come together as one yet seen separate in it own. The epson box must be designed so the empty cartridge may be placed inside and sent back to manufacturer with a return address incorporated into the design.

Download Project Handout

project overview

This project will be to develop packaging for four separate ink cartridges. One for each cyan, magenta, yellow and black will be developed as part of a series. Each piece will work on it’s own while also being part of a larger design with all four together. The packaging should deliver the necessary information and details that a consumer would require while providing a unique and clever look and feel. This packaging is part of a mailing service Epson will be providing their customers. There must be a return address incorporated into the design that is hidden until the customer receives the ink. This will allow the customer to mail back the postage paid packaging and receive a new cartridge immediately. Questions right now should start forming as to how this will be possible.

gained knowledge

At the conclusion of this project, you will have looked at developing a package for postal requirements. You will also have solved a design problem of using spot colors as a form of printing. How a packaging can be interacted with and opened while not destroying the structural integrity for a second time use will be explored.

project requirements

  • four individual ink cartridge packages seen as a series
  • using only four spot colors across each of the four designs halftones are acceptable
  • finished size should account for protection of the cartridge inside interior design must be developed
  • ease of use and interaction is vital to the success of this project
  • only paper may be used - will be recycled by epson when returned
  • return mailing and customer mailing must be incorporated indicia integrated
  • upload to google drive in the correct folder named as: lastname-p03-final.pdf

grading criteria

  • the overall design and aesthetic of the series
  • the presentation and final craftsmanship
  • creativeness of solving the mailing element
  • following the project specs
  • participation & research/process of the project

For Today’s Class

Take a look at the project specs.

  • measure the ink cartridge and put those dimensions into your file
  • begin looking at previous packaging for inspiration - as well as different mailing pieces
  • look at what has been developed and look besides just ink packaging. look at other print services and how they advertise to the design community. these people are the target for this service
  • create your mood board and prepare to show your direction on thursday and research what details must be included - indicia
28 MAR

Class 02 of 07

Begin working out your ideas and think about the wear and tear the mailer will take.

  • how strong will the design hold up to the mailing process
  • how easy is the design to use from the customer’s interaction
  • start working out the design concepts. work out solutions on how a person will receive the cartridge, open the packaging and then be able to return the empty cartridge without the aid of any tape of their own - no labels
01 APR

Class 03 of 07

Continue to work on your designs on screen.

  • how each color will work on their own and how they come together as a series
  • be sure to test print out your colors. think how each color will be printed and the contrast for text, especially yellow
04 APR

Class 04 of 07

Continue working on your designs.

  • will the indicia work for mailing requirements
  • test print by the end of class
08 APR

Class 05 of 07

Begin to finalize your designs.

  • start wrapping up your designs making revisions after printing out your packaging pieces
  • test out your solution for interaction and think about human error to avoid any issues
11 APR

Class 06 of 07

Prepare for the class crit.

  • finish up your designs and print on proper paper stock. prepare for the class crit
15 APR

Class 07 of 07

Class Crit.

  • come to class with your packaging pieced together as though they were being submitted today
  • reflect on the feedback from your classmates and think how best to address any issues that were discussed
18 APR

Projects Are Due

All four printed packaging pieces as well as the PDF uploaded to the google drive

When handing in your projects, you must submit the pieces within the parameters you were asked. Your project will be handed back to you for not following directions and be docked as a late. Please pay attention to the small details as often the most noticeable.

Approach

In this class, you will work on creating packages that range in their complexities while designing for a brand the product demands. All rationale must make perfect sense as it pertains to each individual package. Think about how a person may first view the piece, how will they interact with it? How will it be displayed? Will the package stand out from its competitors and influence a consumer? Will the contents be safe if dropped from a shelf or even higher? Think about the product to package ratio in cost, will the packaging cost more than the product is even worth and what could be done to even it out?

All of the skills you have acquired thus far will be used in this study. Typography, composition, color, imagery and even the stock used all play important roles in creating a successful package design. You will learn how to measure for existing packaging and develop new graphical elements. You will dissect complex designs and see how they are constructed, where the folds and die cuts are placed. You will see the importance of bleeds and how graphical elements can blend around corners (though hopefully you remember this from the cube assignment). Then you will develop designs solely from scratch around products of your choosing.

Preparedness

Please come to each class prepared to show your progress with the current project. Be sure to have continued your work outside of class time and arrive with a substantial amount of progress to show.

On crit days, do not expect to come and print out your work before the crit begins. Class crits will begin immediately so all students have ample time to show their work and receive the critical feedback from fellow classmates. Then if time allows, the remainder of class will be spent reflecting and absorbing the criticism. Deciding which feedback will be useful and which will be set aside and how it can help strengthen your project. Class crits are vital to learning how one can articulate their rationale for design choices and evaluate those reasons. It is important for student participation and learn that a critique is not to be taken personally. Do not miss classes when a crit is scheduled.

Each project will have a specified due date and are due on their date without any exceptions. If you miss a due date, your project will be docked a full letter grade for every class day that passes. No exceptions. On due dates, come to class with the project completed. Printed, scored, folded, pieced together and trimmed. Projects will be handed in at the start of class. Most projects will require time outside of class. Each project will have a tight schedule with milestones to help keep you on track. Please balance your time and do not fall behind.

You may resubmit any project for grading except for a project handed in late. You will have until the last week of classes to resubmit any project.

It is recommended a total of six to eight hours a week will be spent working on projects outside class. For projects, you will gauge rather quickly how much time will be needed outside of class to complete them and progress your ideas and concepts. As in many aspects of life, there is not an exact formula for creating a piece or learning a subject matt.

People work at varying speeds and students and professional designer will run into walls that will at times feel exhausting. Allowing enough time to work through these setbacks will ensure you are not running around last minute when projects are due.

This class is about problem solving. Not only design but also dealing with elements that go into preparing a design and completing the project. For example, the printer becomes an integral element of this class. It will without a doubt let you down. Just when you need to print your finished project, the paper will jam, the toner will run out and your computer will crash. This will never be a reasonable excuse. Do not wait until the last minute to print your work. Back up your files. Stack the deck in your favor to overcome any obstacle.

You must set up a cloud account. A google account up to 15gb is free. 100gb is $2 a month. If you work on your mac, first 5gb is free, with 50gb is $1 a month or 200gb being $3 a month.

You will be required to have a sketch book [9 x 12] designated solely for this class. Whether you prefer to sketch out your ideas or jot down notes for each project, that is entirely up to you. In this class, simply getting to the end result is not good enough. The process of conceptualizing is as important as the final piece. The first ideas are seldom the best in design and it’s best to have a track record you may view during this process. Compiling your thoughts and decisions throughout the project will account for 10% of your grade. You will be constructing multiple prototypes and rough drafts of three dimensional components. It is up to you how you will place these into your sketch book with notes. You may deconstruct and lay flat your prototypes or take photos and place the images in your sketch book. You will hand in your sketch book.

Grading Criteria

The following is a general guideline that will be used in grading your work during this semester. As you work on projects, it would be wise to ask yourself where your project fits within the scheme of the below outline. On every project handout, a more detailed outline of expectations will be provided.

  • the design and aesthetic appeal of each piece
  • the presentation of the final design
  • creativeness of the piece as a whole
  • following the project specs
  • participation & research/process of the project

You are allowed to resubmit any project after making any corrections unless the project was submitted late. You can not recover points lost for late projects.

Simply designing a box will work for certain products but you will be pushed to think outside the box (a terrible pun I know). How does the design itself hold up against the competitor within the same product department. Could the design be more attractive? Could the package itself use a unique flare or does it require a subtle and yet minimalist approach. All possible directions should be conceptualized prior to execution and finalizing each design to a degree in which will help your overall portfolio presence. Though I do not grade individual projects against other projects, it is a great way for you to see where your design stands in relation to the other work being produced around you.

During this semester you will be given both projects as well as assignments. Each assignment is generally conducted outside the class that lead into a project. They are worth less than projects but can have an impact on your final grade. If you miss class when a class assignment is assigned, it is your responsibility to have that assignment done for when you return to class.

Gained Knowledge

The end of the semester you will have a clear understanding of how a design will work in a three dimensional form. You will know how to deconstruct a package and replicate it’s size precisely on file. You will also know how to properly create a file that uses correct bleeds and fold marks for a printer.

In the end, you will have four complete and polished pieces for your portfolio. You will have a clear understanding of the impact design has on a consumer and how to connect and gain their attention. You will also walk away with a stronger sense of brand and maintaining the identity of a product through multiple aspects of a design on various size and shaped products. The knowledge will help in other areas of design such as type usage, color treatment, image and compositional layout as well as balance.

Absences

You are allowed to miss a maximum of three classes after which your final grade will be affected. The fourth missed class will drop your final grade a half a letter. Every class after will drop your final average a full letter grade. Please see me immediately if an issue arises. Do not let things get out of control and find that you have missed six classes and over your head. I am here to help in any way I can.

Academic Integrity

Graphic design communication is a profession that values originality and integrity in the creative process. All your finished projects should be your own work. In addition, Roger Williams University holds the highest standard for academic integrity. Please review the university’s policies on academic integrity.

The Tutoring Center

The Tutoring Center, located on the second floor of the Main University Library on the Bristol campus within the Center for Student Academic Success, provides peer and faculty tutoring at no charge for RWU students. The Math, Writing, Science, and Foreign Language Centers offer assistance Monday – Thursday 9 am – 8 pm; Friday 9 am – 3 pm; Sunday 2 pm – 8 pm. For additional information about the Center, including tutor schedules, please see their website.

Student Accessibility Services

Students who wish to receive academic accommodations for this course must first register with Student Accessibility Services (SAS). The most commonly requested accommodations are extended time for testing and use of the SAS Testing Center. SAS will provide registered students with an Academic Accommodations Authorization form to share with each instructor. SAS is located on the 1st floor of the Main University Library in the Jeremy Warnick Center for Accessibility and is open from 8:00 am to 5:00 pm Monday through Friday. For more information about the services and accommodations available through Student Accessibility Services.

Preferred Name Policy

Roger Williams University has an optional Preferred Name Policy that allows you to update your name in our University records without requiring a legal name change. Students who might consider using such a change include members of our trans communities. You can update your name through your Student portal, then click on Student, then User Account. Preferred Personal Information should appear and you can update your name there. Should students have any questions or concerns, please reach out to the Registrar’s Office or Gabby Porcaro in the Intercultural Center.

Title IX at RWU

Roger Williams University fosters a campus free of power-based personal violence including sexual harassment, domestic violence, relationship violence, stalking, and/or any form of sex or gender-based discrimination. If you disclose a personal experience as described above, either verbally or in writing, the course instructor is required to notify the Title IX Coordinator. To disclose any such violence confidentially, contact one of the three resources listed below:

Additional information regarding your rights and resources are available here.